Anna Farmery at the Engaging Brand hosts a great series of interviews with experts in branding, creating an engaged and passionate brand for your customers, community and employees.
Her most recent interview is with David Vinjamuri. Mr. Vinjamuri is author of a hot new book titled: Accidental Branding: How Ordinary People Build Extraordinary Brands.
The first few minutes are rich with observations. Paraphrasing:
* No MBAs, advanced degrees, sometimes even college degrees.
* No professional marketers
* Not in it for the money
* Following their passion, their personal mission (which happened to resonate with the market)
* Make sure you understand every way your customers will interact with your brand. And Choreograph that interaction. (Ok, that was Anna's commentary. But it sprung from David's description of J.Peterman's call center environment.)
Anyway, the interview's excellent. Again, Ms. Farmery is an engaging host. Mr. Vinjamuri is an engaging guest. Together they make...an engaging interview.
Thank you for such a wonderful review. The irony is that at the end of the interview I said I was going to NY and we met up under a week later. The book is a superb insight especially for small/medium size business...I think the key message for me was "What's your secret? How can you tell a secret to create that feeling of being special, "in on the secret", to each consumer?
Posted by: Anna Farmery | April 17, 2008 at 01:21 AM
Anna is a great interviewer! And an engaging host ...
Posted by: David Vinjamuri | April 17, 2008 at 06:38 AM