Word-of-Mouth: Competing with the Big Boys

There's an excellent post and some great comments on how Competing with the Big Boys using Word-of-Mouth. It's posted at SWOM, Society for Word-of-Mouth. The comment/story by dhaval mehta might be the most inspiring.

The common theme among all the solutions is the simplicity, the immediacy, the personalized flavor (literally in some cases), the desire to spark a smile, to give and give and give...that marks word-of-mouth. Oh. And it's effective. Oh. And it's COST-effective.

Join SWOM and get more of this kind of useful, helpful, effective content for growing your business with effective, COST-effective, word-of-mouth. Get that information from a community of evangelists sharing their wisdom through...yes, you got it...word of mouth.