Why go to conferences?

The benefit of putting people together is the unstructured communication... Success stories are easy--that’s what most of the presentations are about. Failure stories are much harder--... But the failure stories, told face-to-face, are very significant learning opportunities. And once people have gotten acquainted, developed some trust, and learned each other’s histories of success and failure, then all the on-line communications can be effective. Why Go To Conferences?, Ellen Dumb at Real Innovation.

Go to conferences. Celebrate your failures (with discretion). Then enjoy the results from all the on-line communications that open as a result.