Finding a Good PR Firm

Disclaimer: I'm not a fan of PR firms. I know you've read it here many times. I recognize that my bias may be as much from a bias in my news sources as justified from hard data gathered from independent sources. Having said that, the best and most sustainable PR remains that of your customers and employees.

Still, clearly PR firms play an important role in expanding the reach of your message quickly or improving your message. A good PR firm can bring a broader perspective, tools and resources, that can help you reach your goals.

So, Does Anyone Know a Good PR Firm? That's the question put forth by Christine Perkett of Perkett PR. And she lists a series of questions you should ask a prospective PR firm before hiring them. They're great questions. This question was my favorite:

Do the executives in the meeting use words such as “me,” “mine” and “I” or “we,” “us” and “ours”? PR agencies are teams. Good ones emphasize this across their culture in every way.

That's a question you should ask everyone in your company, as well as every prospective consultant.

And if you follow her advice, you probably will find the right PR firm and if I get to the point of hiring a PR firm, I'd make the list short and keep her firm on that list.

Comments

[Christine Perkett]

Zane - I could have sworn that I commented on this post previously but I don't see it so I'm here again.

Thank you so much for reading our blog and discussing this topic. Searching for a PR firm is a tedious process - and if I can help provide insight into what I've seen over the years to make the best match, then I'm happy to do so.

We aren't always the right match - we're not for everyone. But when prospective clients are able to articulate what they need, identify their goals, ask the right questions, etc. - we're all better off in the long run - working together or not.

Thanks again!
Christine Perkett
@missusP (Twitter)

[Christine Perkett]

Zane - I could have sworn that I commented on this post previously but I don't see it so I'm here again.

Thank you so much for reading our blog and discussing this topic. Searching for a PR firm is a tedious process - and if I can help provide insight into what I've seen over the years to make the best match, then I'm happy to do so.

We aren't always the right match - we're not for everyone. But when prospective clients are able to articulate what they need, identify their goals, ask the right questions, etc. - we're all better off in the long run - working together or not.

Thanks again!
Christine Perkett
@missusP (Twitter)

[Adam Whittaker]

Try using www.agencyfinder.com in North America or www.agencyfinder.eu if absed in the UK or other EU country - we're the eHarmony of the agency world.