Reading the Declaration of Independence

My BlogTalk Radio show today was devoted to reading the Declaration of Independence in honor of the upcoming Independence Day, July 4th, celebration this weekend. I wanted to share it today, instead of Friday July 4th, to remind us all why we celebrate this day...before we start celebrating it.

That document, written 336 years ago, serves as one of the pillars of our country's freedoms; freedoms articulated in the eventual Constitution, including the Bill of Rights.

That's why it makes sense to celebrate the Declaration of Independence on the same day I reserve to discuss word-of-mouth, social media, customer evangelism, employee evangelism. It's the desire for the freedom to generate word-of-mouth, to talk about what we want, when we want, with whom we want, in the manner we want...or not, to disagree, to seek something different, something better, to want to be wowed as customers, to want to wow our customers, to be able to choose our place of employment...that spurred the writing of the Declaration of Independence and set in motion the events that led to the Constitution that articulated our freedoms. And it's those freedoms that created our country, our economy, our lifestyles...our marketing.

Reading the Declaration of Indepence aloud, start to finish, was a great experience. Inspiring, chilling...it left me wondering about a lot of current events. It takes about 14-15 minutes to read aloud. I encourage you to take the time to do it.

Happy 4th!