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July 02, 2008

Two companies, two experiences, two results

One company listens, generates passionate word-of-mouth, more referrals, is a success.

One company...what...is deaf to not only their customers, but their own experiences...and they're closed.

From Brad Shorr, Word Sell, Inc. a Tale of Two Companies.

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Hi Zane, Thanks for the mentioning my little anecdotes. Sometimes such things can be quite instructive.

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