* Company as Wiki
A quick YouTube video on Bestbuy's efforts to change their corporate culture into an open, transparent, engaged, empowered culture. Wikis and forums are used. Training's focused is changed from compliance (did you take a test?) to sharing (what knowledge can you share?).
BestBuy also has a page on YouTube where they share more videos from not only corporate but also from employees.
This story's just too funny. Goldman-Sachs and their attorneys claim a website URL with their name and 666, or the mark of the beast, added at the end is infringing on their intellectual property rights.
No, seriously. In essence, they and their attorneys are saying How dare someone else claim credit for Golbdman-Sachs being in partnership with the beast of biblical prophecy? That's our competitive advantage, our trademark, our patented cooking sauce for bringing...um...our unique added value to markets and economies! We're taking the author of this blog to court to insist only we can claim that title and URL!
Odd, that the company and its attorneys would not pursue MSM properties who've reported on Goldman-Sachs and instead save their attorney fees for bloggers. Maybe, they understand MSM's credibility and revenues are in question. So, don't bother them.
But a blogger! A blogger has credibility, has followers, they have followers and credibility. And his message could spread. (And they'd lose their exclusive partnership with, and trademarked use of, the mark of the beast? Don't they have important things to attend to? )
So, maybe he is on to something. Otherwise, why send high-paid Wall Street attorneys after him.
Link from jranck
Article at the Telegraph, an UK media property. Odd, that US media didn't pick this up. Well, not that odd, really.
This is an excellent post. All five of the phases are spot-on, in sequence, clearly and completely described.
I think the list should be 7, though.
The two phases not included would be:
6. Show them the money
It's changing, but this remains a key oversight, in many of the discussions about social media campaigns. There is much talk about conversations and comments and community members and discussion threads and viral spread.
Granted, all these are important stepping stone metrics to measure. They are stepping stones to...the money. Show it to me. Show it to yourself, shoot. Show it to your clients. Show it to the CFO, the CEO. Show them how these stepping-stone metrics translate into...the money. The cash-flow.
I guarantee future prospects will move to current customers faster if your presentation includes how much money you made for your other clients with your social media campaigns. And in that discussion you can track the path of growing conversations, through growing leads and repeat purchases, through improved conversion rates, to be reported in improved cash-flows for that company.
Show me the money. Show them the money.
Change is a critical element in any social media campaign. The company relinquishes control of their marketing, their brand, their products, even their company into the hands of their customers. And that brings change, innovation, tweaks, inventions, disruption, discoveries with some being wonderful and some not, turmoil...and growth. Growth if a company can listen and honor and respond.
Speaking of money and budgets...the post includes this:
We need to start by recognizing that social media marketing is not free.
BusinessWeek, in their excellent February article called Debunking Six Social Media Myths, exposed this brilliantly as Myth #1, and stated that $50,000 is a beginning point for a two- to three-month social media campaign. In my experience, I believe that's about right.
In my experience, I believe that to be wrong. In fact, I know that to be wrong.
Far too many small businesses have used the power of social media with budgets a few zeroes less to grow and sustain their business. How did they do that?
Their products and services, their brand and the meaning it brought to their customers, was so great their customers volunteered to risk their reputations and tell people about it. And the social media campaign only accelerated what was already being done by their customers and employees.
So, maybe, we're both right. Companies that add meaning and value to their customers need a social media budget amount that's far less than those companies who don't add meaning or value for their customers.
But the trick is, even huge budgets can't guarantee success with a social media campaign. And, companies who fail to see results from their social media campaign will blame social media. But the fault lies with the company and their failure to provide anything worth a customer risking their reputation and their time to share with friends and colleagues.
Speaking of comanies having nothing to say...here's a list of the 10 reasons you shouldn't let twitterville know that.
Link from Kagorges
Article's at Advertising Age. Advertising Age? Yep. They're getting it. (Ok, ok, just having some fun. )
Too funny. The first lie is the best:
1. I Only Friend People I Really Know
The last one is good, too:
7. Facebook is [Our] Friend
Yeah. Right. And we're sooooo important to them.
Social media is ultimately about listening. (Yes, I see the irony of a blog post and possibly my writing style. But, you could see that in preparing this weekly blog post, I've listened to others and now I share what I've learned.)
And the more I've embraced social media and this number one rule, seek first to understand, the better listener I've become. And that's a huge step. For me. I tend to be impatient, intuitive, impulsive, impatient...impatient...(Did I say impatient?)
And while I wanted to hear what the other person said, I wanted them to hurry up and tell me, too.
So, now...with the help of other's patience and numerous failings...I'm a better listener. No, seriously.
I wish I had seen this post earlier. I'd be an even better listener today.
From My Name is BLOG.
That's it. Happy Tax Day. And only a few more weeks until we've earned enough to pay for next year's taxes.