You beggin’, now?

Are you begging for sales?

Are you begging for advertising that works, marketing that works?

What if you put the beggar’s bowl down...and researched a bit.

What if you researched and found those companies where you shared mutual interests? You know, mutual interests like the same customer demographics.

Maybe you each have a solution for other problems your customers face. How would that work out if you find a trusted partner whose endorsement would insure a smooth introduction to their customers, customers who share the same needs and challenges your customers face?

What if you changed your beggar’s attire for a value-added partner attire? And you approached them with a discovery you’d made?

That discovery: You found the sweet spot of mutual benefits for them, for your customers.

And, that sweet spot is in the answer to:

What can I do for you  to make your day better?

And you have that answer.

What if you could make their day better by offering a special offer for their customers? (Right there, you're no longer a beggar for your prospects, your customers, your employees, your new partner. Your answer's going to add value for them.)

What if you threw a cherry on top of that sweet spot of mutual interest answer  with 3 Tips to Help Solve a Problem their customers faced now.

And what if you said, hey, I’d be happy to reciprocate with a 3 Tips and a special offer from you to our customers.

Keep the beggar’s bowl handy to remind of those days that weren’t so good before you heard about communicating to collaborate, sweet spots of mutual interests, help someone have a better day, do unto others, cross-referrals for what’s best for US...

Kare Anderson is the source of all of this wisdom. If I claim any credit it was to invite her to be a guest on my BlogTalk Radio show where she shared much, much more about Moving from Me to We and Communicating to Collaborate. Listen here.  Take a few minutes and find a new template for your success, one that’s fun, surrounding yourself with lots of great people, always with new ideas at your fingertips...oh, and a very cost-effective means to deliver greater numbers of high-quality leads which translate to:

• higher conversion rates
• higher upsells, cross sells, more sells.
• lower customer churn rates
• greater excitement in the company.

* Beggar photo from Leftist Moon blog.
* Cherry photo from Dr. Dave Science

Comments

[Dr. K]

Kare's always got the right take on this! She's spent years understanding it and it shows.