In reality, the man’s appetite for sports news was not of interest. (The site was a fake version anyway.) NY Times: Lab Watches Web Surfers to See Which Ads Work.
A couple of comments.
...the man’s appetite for sports news was not of interest.
Yes. So, telling. What is of interest to the consumer is not of interest to the advertisers.
Advertisers: do you see your disconnect, here?
- What we're interested in is of no interest to you.
- What you offer is of no interest to us, as consumers.
...the site was a fake version anyway.
The goal of this facility quite simply, is to increase ad revenue by offering skittish clients serious research about what works and what does not in new media, said Peter Seymour, the unit’s executive vice president for strategy and research.
And the way you offer ‘serious research’ is using ‘fake sites’.
Advertisers, do you see your disconnect here? This ‘facility’ creates fake sites to test. The serious research results from studying these fake sites was presented Tuesday to about 200 of you in New York.
Remember the saying: garbage in, garbage out. What about fake in, fake out?
“Everybody is still shooting in the dark,” [Dr. Varan, director of the Interactive Television Research Institute at Murdoch University, said.] “We’re trying to turn on the lights.”
Not everybody is in the dark. Only advertisers. And, your switch is disconnected. But, you can't see that.