How much does Big Pharma, aka the drug manufacturing industry spend on advertising?
- 24.4% of sales in 2004, or $57 Billion.
A report published in Science Daily in January 2008 showed Big Pharma spends as much as 24.4% of total revenues on advertising in 2004. That’s nearly twice the amount, 13.4% they spent on R&D during the same time period. With total domestic sales of $235 billion in 2004, they spent over $57 billion in advertising.
However, the advertising is productive:
In 2006, Americans bought 42% of the world’s prescribed medicines. We have 5% of the world’s population. - Healthcare Reform: it's our debate, too.
Do you want to participate in the debate about your healthcare system?
Here's one way: The link is to a free ebook, Healthcare Reform: it's our debate, too , that encourages you to participate in the debate on reforming our healthcare system.
Download it. Read it. Share it. Pass it on. Leave your ideas here. We'll issue new editions that may include your suggestions.
Or, download it. Read it. Disagree. Share your ideas. Pass it on. We may add your ideas, too.
If we don't include your ideas, we'll explain why.
The point here is to encourage more of us to connect, communicate and collaborate to find solutions for our healthcare system.