The list is excellent, as is their description. Check it out.
I noticed that the majority of these rules for managing and marketing centered around communicating: reaching out, seeking help. These include:
Rule 1 - Keep recruiting. Focus on the bigger picture of long-term growth.
Rule 2 - Keep training. Use the downtime to increase education and to re-tool for the changing business scene.
Rule 3 - Keep talking. “Be honest with employees about difficult times...”
Rule 4 - The CEO can’t do it alone.
Rule 7 - Listen to clients and stakeholders. “Chaos has a way of changing everyone, including your core customers,” the authors say. “Their needs and wants are in flux.” Stay close.
Rule 8 - Don’t cut business development. Maintain the marketing budget. Increase it if you can. Keep sharing your story. People want to hear it. they want to know you're still there, there for them. They'll reward you.
Bottomline: Communication is the uber-rule for this new economy. Listening, asking for help, building the new resources you'll need, communicating your brand and its opportunities for your new recruits, your current devoted employees and your customers...that's how we, you and I, you and your stakeholders, us together, we'll thrive together in this new normal.
(Maybe, this is the Uber-Word-of-Mouth that drives a brand. I'll have to think closer on this idea, but at first glance, it reads well. )
Be sure to follow Skip on Twitter at sreardon.