It’s good. It’s valuable. You should read it.
That’s the bottomline isn’t it?
For me, the bottomline was I read it to the end. As I’ve said here before I rarely read a business book to the end. 5 or 6 books at all times remain unread. I locate them strategically through the house:
- nightstand (2-3)
- my laptop bag (1)
- In the living room (1-2)
- sometimes in the car...
Steve Little, the author, does not offer literature. Instead, he offers a conversational writing style that makes it easy to glean the important ideas. These important ideas are ideas, tips and resources, and anecdotes to illustrate them that will help your business duck and re-cover from this recession.
He knows. He knows from experience. He knows a business leader is looking for solutions first, literature later. He delivers that with Duck and Re-Cover.
He divides his book into the same 2 categories you do with your business:
- Pressing Immediacies
- Growth Opportunities
The first chapter in Growth Opportunities is titled: Get Out of Your Bunker. And he offers specific ways to do that:
- Get face to face with vendors and customers
- Get involved in your community
- Make the most of trade shows
- Gain wisdom through information.
And each of them includes anecdotes, case studies, profiles or data to support his advice.
I’m not going to copy and paste his whole book for you. It’s good. It’s valuable. You should read it. (Get out of your bunker).
Pick one. Do it. Then pick another. Do it. Pretty soon you're past the re-cover mode and back into the growth mode where you wanna be.He is the former President of 3 fast growth companies. He’s written two previous books, The 7 Irrefutable Laws of Small Business Growth and The Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth. And he’s a highly sought speaker and consultant for small business.
Disclaimer: My copy is a complimentary copy from Cave-Henricks. There’s no obligation to do...anything with it. Not even read it. I read it, kept reading it, because out of all the books left unread in my house, this was most compelling, easiest to read on the fly and kept a stream of ideas and solutions flowing through its pages. And that's what I think my readers here want.