Stephen Lynch, COO, of Results.com was a guest along with Ben Ridler, CRO (Chief Results Officer), of Results.com on my radio show recently.
Stephen and Ben make great use of social media, in particular Twitter. I wanted to get their tips on how to best use social media. I asked Stephen:
What are your three tips to best use with social media?
Here is his answer.
1. Know your target audience
2. Be remarkable
3. Build trust
The common theme in his answer are: I respect my audience to make efficient use of their time.
Pretty simple. Pretty direct. Notice the paucity of social media buzz words. That is how executives of growing businesses think.
Tip for social media advocates: Speak the language of your audience. Simple, direct and without buzzwords works well with executives who sign-off on our contract.If you are interested in hearing more from Stephen Lynch and Ben Ridler of Results.com and how they transform companies to deliver extraordinary results you can:
Read the highlights of our conversation here.
Listen in streaming on-demand at this link here.
Read their blog here.
Follow them on Twitter:
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