Yeah, yeah, yeah. Listen to your customers. What are they saying about you. Join their conversation...Google alerts, Twitter and all that. Blah-blah.
It's all the rage.
Maybe, you're a realist, whatever that means. You ask yourself, so why should I listen to my customers?:
- What's in it for me?
- Why should I care?
- Why should I believe?
I don't know. Can't answer your question.
However, here's what was in it for one company who chose to listen to their consumers: 6 billion in new sales.
Instead of making a product and hoping people would buy it, we should have asked customers what they wanted and given it to them. As soon as we started listening to them, consumers responded, increasing our sales from 9 billion to 15 billion. - Sergio Zyman Coke's Chief Marketing Officer at the time New Coke had to say about listening to the consumer (Worth Magazine January, 2005.) More Guerrilla Marketing Research
Are you a believer now?
BTW, Robert Kaden and Gerald Linda, co-authors of this book are guests on my radio show on December 2, 2009. The show starts at 9:30 AM, Central.
Here are your listening options:
LIVE
1. Listen in streaming on-demand
2. Call-in live during the show at 646-915-9212
LATER
1.Listen in streaming on-demand
Oh. Happy Thanksgiving!
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