Sam Harrison has been on all sides of creative communications, marketing and branding – the agency and freelance side, the client and corporate side and, most recently, the academic and consulting side.
In addition to being on all sides of creative communications, marketing and branding – Sam is an in-demand professional speaker and member of the National Speakers Association, presenting highly rated seminars and keynote talks to agencies, firms and associations throughout North America and beyond.
Sam is also the author of a fabulous book titled: IdeaSelling:
Successfully pitch your creative ideas to bosses, clients and other
decision makers . This makes his third book
Brian Tracy wrote this about IdeaSelling:
This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations.
This sounds like something we all should know.
I read a lot of books as part of this show. This book was one of the most compelling, best presented, best organized book that walked its talk. At first glance, I thought it may have been...light. But, as I read it I found I couldn’t put it down. In fact, I found that each page triggered so many ideas and ways to apply what Sam shared on how to successfully pitch creative ideas.
Come join us. Your listening options include:
LIVE:
1) Call 646-915-9212 between 9:30 AM Central and 10:30 AM Central
2) Listen in streaming mode at this link.
LATER:
1) Listen in streaming mode at this link.
I am a fan of Sam.
One of my favorites in his book:
Objections indicate interest
In the face of objections (or not yet convinced or downright disagree: "Pause. Agree. Ask." is reinforcing of what I call a "go slow to go fast" approach
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His honing of W. Churchill's advice to present: Have one theme. Make a strong start. Use simple language. Paint pictures. Add drama.
It is hard to make things powerfully simple, as you do so well Zane, and so does Sam.
Posted by: kare anderson | May 27, 2010 at 08:48 AM