Are you looking for cost-effective, cash-flow easy, ways to re-innovate your business?
Are you looking for sustainable resources to create a process of innovation and re-innovation in your business?
Do you need a source of new ideas that connect your core competency to the needs of the market?
Look no further.
Thomas Koulopoulos, author of The Innovation Zone: How great companies re-innovate to bring amazing success and CEO of The Delphi Institute gives his answer and solutions to those questions.
As founder of The Delphi Institute, Mr. Koulopoulos built it into the most prominent and well respected global consulting firm with offices in the US, Canada, Australia, Japan, South America, and England.
Mr. Koulopoulos was a guest recently on our radio show. You can listen to our conversation here.
Here's what I asked:
I think all of our listeners are looking for ways to re-innovate, to make their department their company, their community great. What 3 things can they do today to start that process?
Here's what he answered:
I’m going to give you three really simple ways. But they are profound beyond measure and unfortunately not considered profound by large companies.
I mentor and am on the board of small businesses over the years. For me that’s where the passion exists in the economy. Look, there’s no economy better for small business than ours. You can create a small business overnight.
US is just behind New Zealand for starting a small business. Right behind us are Canada and Australia.
If you think of Canada, New Zealand and Australia, these are small countries. But everyone knows everyone.
We're a much bigger country, but here it’s very easy to connect. We’re very open to creating these connections. We have a strong VC community. So far this year the number of companies being funded has doubled as compared to last year.
The number one thing to do is: GET OUT THERE AND BLOG. Blogging is the single most powerful way to create serendipity. What you can do for others, how you can help others, altruism. Whether it’s twitter or formal like with WordPress. Get out there. Make your opinions known and make connections.
The second thing is make sure your web presence does talk about your core presence. This is where you conduct dialogue with the marketplace.
The third thing is you have to define what is your core competency. And how does that translate into value for your customers. What are you great at? What value do you bring to your clients that no one else can touch.
This is how you create a platform that can be leverage a number of ways.
Unfortunately small business is too busy to take the time out to articulate those answers. ...And it doesn’t take any more than 45 minutes a day to generate a strong return.
Now here's a question for you. Do you have 45 minutes a day to re-innovate your company in a way that's cost-effective, cash-flow easy, and generates a strong return...profound beyond measure?