What? 50% Of Companies Use Social Media With No Strategy?

June 29, 2010

What? 50% Of Companies Use Social Media With No Strategy?

While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions. via www.mediapost.com

Huh.

Now, factor in a recent study for Institute for Corporate Productivitywhich reported that:

84% of organizations queried have a mission statement in place, 62% of those companies said that just half of their employees could repeat the company mission statement if asked....

The result is a lot of businesses talking about a lot of things that no one either cares about or understands.

No wonder we're in a recession.

Posted on June 29, 2010 at 10:28 AM in Economy, employee engagement, employee evangelism, Jobs, small business, social media, social media's impact | Permalink

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Keep.Moving.Forward

Weekly Post with 5 Steps to...Keep.Moving.Forward
We're all entrepreneurs from the day we're born. We carve out and create our lives, seeking uncharted pursuits and goals and opportunities throughout our lives. Like business entrepreneurs we hit, what seem like, a unconquerable series of challenges. Setbacks come in succession. And we struggle. There's a lot of that going around. Here's a weekly series of posts which contain 5 steps you can take today. Each step can help you keep moving forward. You can take one today or 5 or a different one for 5 days. Rest on the weekend. Let's Keep.Moving.Forward!

Zane Safrit

June 29, 2010