Olivier Blanchard's Basics Of Social Media ROI Prez

July 28, 2010

Olivier Blanchard's Basics Of Social Media ROI Prez

via www.slideshare.net

Excellent!

It's as much a presentation on the basics of ROI. Note Slide 17: ROI is 100% media agnostic.

Where does a business generate ROI from any investment?

More revenues

Lower costs

An investment in social media is no different. Clicks and conversations are nice...But,

More revenues

Lower costs

sustain the conversations and the business and the community behind them.

Be wary of any advisor who refuses to explain how you will generate an ROI with better revenues, lower costs, from an investment in their expertise.

Posted on July 28, 2010 at 08:35 AM in social media, social media's impact | Permalink

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