Beware of "Imagine if..."

September 30, 2010

Beware of "Imagine if..."

“Imagine if…” is always a red flag. It doesn’t mean the imagination won’t prove to be right, it just means slow down, step back, and get back to what’s real for a moment.

Any scenario can be imagined. Any use case can be dreamed up. But is this something a majority of the people will really need? Is there solid ground beneath this feature or is it floating in fantasy land?

via 37signals.com

Got a point.

I remember a few conversations where I either used the magic phrase, 'imagine if', or I witnessed someone using that phrase.

Didn't matter, really. The results were the same: zero.

Slow down, step back and get real...again.

Posted on September 30, 2010 at 07:50 AM | Permalink

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