What to Expect with the Facebook Merge of Pages and Places
NOTE: Page and Place merges take 7 days to propagate, knowing what to expect will help people and page admins understand the initial changes better by reading our experience.
August 18, 2010 – Facebook rolls out Facebook Places. ; Some business locations are now showing up as ‘Community Pages’ on Facebook. ; Some Facebook Business Page administrators will be given a small notice at the top of their page with a match-up between Facebook Pages and Facebook Places asking “Is this your location?” ; And prompting them to ‘claim’ that location.
December 1, 2010 – Follow our experience when we did this for a customer; first shocking, then scary, then comes the long wait to see what is going to materialize...
1. We “Claim the Facebook Place”
- Innocent and worked like a charm
2. We are prompted to Merge the Facebook Place with the Facebook Page
- Curious and want to learn more
3. We clicked on Learn More, ; the Facebook Help Page and FAQ to see if this is a good idea
- It said; The core content, such as Photos, Videos and Events from your page will remain, as well as any custom tabs or vanity URLs.
- Risks appear limited, we are not given any indication there will be a significant difference with exception to the addition of the location and map.
4. We discuss with Client and make a decision to move forward because we believe Facebook has a pretty cool idea....
- Geo locations for targeted ads for customers who “already” have visited and like the business – brilliant!
- Location and map available on a Facebook Business Page to find the business easily – brilliant.
What followed next freaked us out! (And I won’t kid you, we went into freak-out overdrive!)
- The first page is now called the “profile” including the address, phone number and map filling the space once home to the status update and tabs.
- Default tabs disappear –but eventually propagate over as navigation links on the left sidebar.
- The default landing tab options cannot be found in permissions. – this is where the Business page was set to land on a custom tab if folks do not already “like” the page (yet to determine if these are returning)
- The left sidebar appears to be reduced in width as our picture is cut-off to the right.
- No clear explanation is given for creating custom landing pages for this new page format.
- A new FBML application can still be created, we ran a test and where there was once a tab, it now is a navigation link on the left sidebar as well.
- We no longer see the little boxes of people’s profile pictures who ‘like’ this page in the sidebar, Instead it shows the number of people “500 people like this” and a “show all” link.
While Facebook Claims this to be a “Richer” design, the jury is out on that as we await the 7 days to see what “materializes.”
Right now our concern is for our many clients who are utilizing the current custom pages and who were lined up to have one made. ; We have seen only unfavourable comments here, and here and here, but have not yet found any positive comments. ; The only thing we can find on Facebook Help is this and this (which say exactly the same thing).
One article suggests that all Facebook Business Pages will be moving over to this format, but we have heard nothing official from Facebook at this time. ; ;
Recommendation: ; Wait, as with most Facebook Changes, until the dust settles, if you are prompted to “merge” your Facebook Place and Facebook Page – decline.
About the author:
Patti Blackstaffe, is Founder and President of Strategic Sense Inc. She's has over 15 years of experience in Behaviour Management, Plans of Action, and Business and has recently been voted One of World's Top 30 Leadership Gurus for 2010.
Disclaimer: The title was mine.