I announced in May, 2010, the 52 - Week Employee Recognition Plan. This is the 43rd week. The step this week is:
- Know the answer to this question: What’s their future with the company and why does it matter to them?
Seems obvious, right?
So does the investment required to answer that question. Maybe, that’s the issue.
Is it safe to say that most companies have at least an idea of where they see their employees in 1, 2, 5 years? Maybe, the vision and plan is implicit. Maybe, the plan is explicitly laid out ‘for’ the employee. That plan is to give them the breadth of experience the company needs for them to move up to new levels of responsibility.
But, how many companies sit down with their number one stakeholders and ask where they see their future rests with their company.
- Why is that future so important for them?
- How do their strengths and talents help them reach this goal?
- What obstacles can you remove that might interfere with reaching that goal?
- How can you, together, create a plan to reach that goal?
That’s how you recognize your employee. You sit down and listen.
Listening is recognizing. Listening is finding answers. Answers deliver solutions.
And, those solutions create an engaged employee who delivers higher profits, faster revenue growth, higher equity valuations, lower employee turnover and hiring costs and higher customer loyalty and repeat purchases. Those are metrics any company can recognize.
And when their employees gain the recognition they deserve then these are the results their companies report annually and quarterly.
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You can start with any week of the 52 - Week Employee Recognition Plan and make that your first week.
You can take one of those weeks and turn it into a month or commit to an accelerated pace and complete 6 of the weeks in one month.
You can create your own week of employee recognition. Share that journey here. Share it in your blog or Twitter or Facebook.
But, do something to recognize your employees! They set your brand apart as your ultimate competitive edge.
And the more you recognize their achievements, the more achievements you'll see and they'll enjoy, along with your customers and and shareholders, partners and vendors.


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