What is the power of an internal franchise?
I will answer it with two questions.
1. What is the commitment of an owner?
2. What is the passion and drive and dedication of an owner to their business?
For the successful ones, it is complete and total. 100%.
Marty O’Neill’s latest book, The Power of an Internal Franchise shows you, the reader, how to lead, engage, inspire and empower the members of any organization to embrace that complete and total dedication to the success of their organization. Marty has laid out the argument with data and case studies, profiles and analysis. Then he has taken it a step further to offer tips and how-to’s to make that transition.
When everyone assumes the role of owner in an organization then you have a completely engaged organization. An employee engagement survey would find high readings for engagement and connection among all the members of this organization. Test results for Gallup’s Q12 survey would also find high numbers of ‘yes’s’ being answered.
The trick, despite the abundance of books and speakers and data on the value of inspiring ownership roles among the members of an organization, is how do you do it? How do you do sustain it? How do you allow for your organization owners to grow from one to many?
Now you will know. Now you will know how to grow your employee engagement scores from an average of 30% or less to 50%, 60%, 90%...100%. You can follow the tips and examples in Marty’s book and see the results when your employees act like owners, successful owners. Some of those results include:
- increase your profits on average by 40%
- increase customer loyalty by 70%
- decrease employee turnover by 70%
The author, Marty O’Neill, is founder and CEO of Corsum Consulting, a firm focused on building enterprise value for mid market companies. He’s authored two previous books. We discussed Building Business Value on this show. You can listen here.
Marty will join us tomorrow at 9:30 AM Central to talk about this, his latest and greatest, book: The Power of an Internal Franchise.
Your listening options include:
LIVE
- Call 646-915-9212 during the show's live hour from 9:30 to 10:30 AM, Central.
- Listen in streaming mode at this link
LATER
- Listen in streaming mode at this link
I hope you can join us.
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