Doug Mitchell, author, successful entrepreneur, geo-arbitrageur and author of the just-published The Multi Thread Marketer: How to Hire One or Better Yet Be One was guest on my radio show recently. You can listen here.
In 2007 Doug founded a Virtual Multimedia Marketing Agency called createWOWmedia which he sold in 2010.
Doug currently is VP of Marketing at BirdDogJobs, an innovative 14 year old company who recently received venture funding to rebrand, relaunch, and dominate.
Doug holds a PhD in BizWizardry and is a full-time faculty member at the Secret School of Business.
Doug's a leader. So, I asked him:
Leaders are readers. Jim Rohn said that. I just love to quote him. You're a leader and an avid reader. What are you reading for fun and work these days? In your free time?
And Doug answered:
I’ll tell you what, reading is a discipline I'm trying to instill fully. Audible books is a great savior in that area. I listen religiously to a podcast called Skeptoid. I’m sure Brian Dunning wouldn’t mind the promotion. It happens every Tuesday and lasts for about 12 minutes.
I’m reading Dead or Alive by Tom Clancy, trying to get out of reading business books. Trying to get a little more pleasurable reading in there.
Got the John Adams abridged biography which is 30 hours on tape.
The Mesh by Lisa Gansky. It’s relatively good. It talks about mesh businesses that rely on interconnected businesses.
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Reading is common among leaders. They jump around a lot. The books on their reading list reflect a diverse set of interests and curious minds, minds always seeking to learn and learn from other experts in other areas outside their area of expertise.
That is how you create a culture of learning as Gary Harpst talked about in an earlier show. That culture of learning is critical if you want to continually learn new tools and resources and skills and master more talents. That is how you discover new solutions for the new challenges that your growth will bring.
That is also how you develop a culture of leaders. Learners are leaders. Reading is one way you learn. Reading what leaders read is one way you accelerate that learning, accelerate that leading for yourself and your company.
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