Julie Steelman joined the show this week. Julie's the author of The Effortless Yes! Demystify the selling process and discover:
- Your selling archetype
- Your natural asking style
- Your bankability
Julie Steelman’s credits read like a Who’s Who of big-name corporate giants with Apple, Microsoft, Toyota, CBS, Sony Studios and Universal Pictures in her rolodex. She has generated over $100+ million in sales during her 30 year sales career. Julie is known as The Entrepreneur’s Selling Mentor.
Now retired to her personal paradise in Hawaii, living debt-free, Julie developed the easy-to-master “Effortless YES! Selling System”™. She spends her time helping business owners overcome their aversion to selling in an honest, transformational and interactive style.
You can listen to our conversation here.
It made sense to me to ask her how our country could generate more sales. You see, sales are the driver of our economy and the source for new jobs. So, I asked her:
We've reached the imagination moment in our show. Let's imagine President Obama has a few moments. He’s found your book. He picks up his Blackberry and calls you.
Julie, he says because he's the President.
We can't seem to get companies to say, effortlessly or not, to buying into our economy.
And they're not getting customers to say yes, in any way, to buying. What do I need to do to entice you to leave Eden and come to DC, an eden of its own sort, I guess.
We want to hear your thoughts, maybe 3 things that we as a nation can take to ﬁnd a way to demystify our selling process, ﬁnd our selling archetype and get the sale we want, we need and grow our economy as fast as we'll ever need.
What do you say to him?
And she generously answered:
Well, there’s no big question there!
I’m actually going to refer to something you said Mr. Obama that was in your inaugural speech. You said:
Our society was founded on the idea that our products and services as businesses would serve the common good.
And what I’m going to tell you Mr. Obama is we have forgotten about that.
The first thing we could do to fix it is to shift from putting profit over purpose. And instead put purpose over profit.
You’re going to make your profit. Don’t worry.
The companies are going to grow. Don’t worry.
But what we’ve done is create a society of overly skeptical consumers and they’re not willing to buy and do business with companies that they don’t trust any more.
That’s the first thing.
The 2nd thing is we need to find a way to have CEOs paid really well, but no longer take salaries and have golden parachutes when companies are not making a profit. That cant be the way it works anymore. Sorry, everybody. Do you trust a CEO that does that? I don’t think so.
The 3rd thing we need to do is invest in putting our workforce back to work. The whole crux around the 3 things I’m going to tell you to do Mr. Obama are instilling trust back in corporate America because there isn’t any. Financially, products or services or customer service. I’d rather buy a Mercedes than Cadillac. You’ve got to get our products back up to snuff.
We need to put, I think we’ve sold off too much of our industrial abilities and we need to bring it back here.
That was too much. I know I gave you more than 3 things. But, that would be my answer, Mr. Obama.
Thank you. I love all of them. Thank you for the 4th one, too.
Want more from Julie Steelman?
- Follow her on Twitter.
- Read her blog.
- By her book.
Some may say this is inappropriate.
This is politics! And you never discuss politics at Thanksgiving Dinners, backyard barbecues and on a business radio show.
I disagree. As long as only politicians can discuss solutions for our country then those solutions and their interested audiences will remain off-limits, political, for those who make this brand, our country, run. And only politicians, these days that's only career politicians, can discuss those ideas and spoon-feed solutions to the public.
I see our times as an all hands-on-deck opportunity and not a crisis. That opportunity is for each of us to lend our hands, our conversations, our ideas to find and share solutions. In our absence those challenges are left to ideologues, vested interests and politicians of all stripes and partisan persuasion. We...are the only ones with vested interests. And now we have, with social media and the urgency of today, the opportunity to reclaim our place at this table and discuss our ideas to solve our challenges. At the very least, we can listen to a discussion until we are ready to speak up.