Dr. Seidman is also CEO & co-founder of Cerebyte, which gives organizations the ability and the confidence to dramatically improve their performance. Their pioneering technology, based on the latest science of how we think and learn, enables them to quickly capture top performers' "secret sauce" and raise the performance of everyone else to that same high level. Their solution has been adopted by companies such as Intel, Jack in the Box, American Family Insurance, Nike to name a few.
Aligning with the latest research in positive deviance, fair process, neuroscience and mass customization, their solution makes it possible to quickly capture your top performers' expert knowledge, approach and values, and then systematically help everyone else apply them in theit work.
And he is the co-author of Strategy to Action in 10 Days: Creating High Performance Organizations.
Strategy to Action provides a groundbreaking approach that quickly infuses any organization with the skills, attitudes, behaviors and culture vital to extraordinary performance. This practical, step-by-step approach guides readers to create a highly predicable, scalable and engaging environment that will have everyone in the organization performing like a superstar.
After reading it, understanding his principles and his methodology and as important the science behind it...I would have to agree.
He's a leader. So, I asked him:
You’re a leader. I use this quote every week. Jim Rohn says that Leaders are readers. What are you reading these days... in all your free time?
And, he answered:
Yeah, in all my free time.
So, I must confess that some of my friends, I have a doctorate from Stanford and they say:
“ How could a doctorate from Stanford read some of the junk I read?”
I always read two books. I read junk. I’m reading a Clive Clussler book right now.
I also read a lot on the neuroscience. I’m reading a book called You Are Not Your Brain by Jeff Schwartz. Part of what we’re talking about is the response to Obama. You Are Not Your Brain shows that certain portions of the brain, particularly the pre-frontal cortex enable you to feel empowered, to feel energized and to quite literally educate the nay-saying, the negative, the fear-driven portions of your brain and make them less important.
It’s a very powerful book for how to become, the technical term is self-directed neuro-plasticity. In the best sense a continuous self-learner for whatever your purpose is in life. And it can absolutely enhance the quality of your life.
Want more from William Seidman?
- Follow him on Twitter.
- Read his blog.
- Buy his book.
- You can listen to our conversation here.
- You can read Part One of our conversation here.
- You can read Part Two of our conversation here.
- You can read Part Three of our conversation here.