The C +++++ Program for Social Media Success

March 28, 2012

The C +++++ Program for Social Media Success

Clicks

Conversation

Community

Conversion (aka, customers, customer evangelists, testimonials, referrals...see above.)

= (+) Cash-Flows

Questions?

Maybe we should call this the C5 explosive for social media success. Maybe not. Sounds a little too MLM.

But, all those riches are found here:

Word-of-mouth. In particular, you need a word-of-mouth worthy product, service, experience...

And that, my friend, is created with employee engagement. You need passionate, engaged, recognized employees with the tools and resources and in the right positions with the right incentives aligned...to create this word-of-mouth worthy product, experience, service...widget.

So that makes the formual:

EE = WOM = C+++++.

Questions? See me after class.

Posted on March 28, 2012 at 12:16 PM in customer evangelism, employee engagement, social media, WOM, word-of-mouth | Permalink

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Keep.Moving.Forward

Weekly Post with 5 Steps to...Keep.Moving.Forward
We're all entrepreneurs from the day we're born. We carve out and create our lives, seeking uncharted pursuits and goals and opportunities throughout our lives. Like business entrepreneurs we hit, what seem like, a unconquerable series of challenges. Setbacks come in succession. And we struggle. There's a lot of that going around. Here's a weekly series of posts which contain 5 steps you can take today. Each step can help you keep moving forward. You can take one today or 5 or a different one for 5 days. Rest on the weekend. Let's Keep.Moving.Forward!

Zane Safrit

March 28, 2012