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No other sound is quite the same as your name...
'Specially when your name is all about the real thing, baby and your customers know you represent the real thing.
That's what your customers want. The real thing. And only you can deliver it.
So simple, really. So impossible to compete with.
Who competes with Apple? Johnny-Janey Come Lately...And who sings their song? No one.
Who else? Who else is authentic, produces a one of a kind product? Zappos. Ok. That definitely works.
What about Zane's Cycles? No connection except I interviewed its founder, Chris Zane, on my radio show. Listen here.
Cafe Paradiso. Yep. 7 days a week, they deliver the real thing.
Who else in your life delivers the real thing, baby? And how often do you sing their song?
Bottomline: Give your customers your real self, not a picture...in a frame...and then they're left singing your tune, cause it's their tune.
PS: Marvin and Tammi were the real thing, too. Listen to those two fine voices.
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