“If I’m in a city and I Twitter for a good vegan joint for dinner, I’ll get 200 responses, and I’ll answer and say thank you,” she said. “Those interactions create the environment and the community where something like this happens. All that connecting, all that talking, all that being an authentic human being with needs and a life, instead of a picture of a pop star on a billboard.”
Maybe, you are not a pop star. And your product is not whispered, tweeted, FB'd, YouTube'd a bazillion times a day.
Maybe...maybe you run a hardware store and...and you compete against a global big box that just landed on the abandoned outskirts of your town, on a vacant lot gift-wrapped with a tax abatement from the fawning members of your community's city council. They're not fawning over you, they're fawning over...the global big box.(No particular reason why this example came to mind...)
You don't need Twitter. Sure, it would be cool. What you need is what our local hardware store, Luckman's offers: a personal connection with every customer, a personal conversation from a knowledgeable helpful professional who cares about his customers, who cares about their needs, who treats them like he would like to be treated. His store is busy every day I visit, which is rare. And he treats everyone with the same patient, helpful, professional manner. Every time.
Everyone in town loves him. Loves the store. In all the years I've lived here I've only heard satisfied, happy, customers emerge from this store. And in small towns...companies with bad service just don't make it. But the stories survive for a long time.
“Those interactions create the environment and the community where something like this happens. All that connecting, all that talking, all that being an authentic human being with needs and a life...worth living.
Personal connection. No one can compete with your. Whatever your personal connections can offer..., add that to whatever it is you do and no one can compete.
In our global economy, people can have just about anything. Any time. At any price. 5 or 6 copies, different colors and sizes. Still, they're all the same.
What they want is regular dose of those rare, unique, combination of skills and resources, perspectives and sensibilities, i.e., YOU. They want a personal connection with you.
Give it to 'em. No one else can.