Repurpose. That's an odd word. It's the digital media's equivalent of leftovers, serving the same purpose: "Hey, they're still good; maybe better after a day or two. Don't waste 'em."
Don't. Don't waste a customer's testimonial, sharing it once. A customer’s testimonial recognizes your employee and their achievements in delivering your brand’s promise, in delighting that customer, inspiring them to invest the time to communicate what their achievement meant to them. It recognizes their:
You have several options:
- read it out loud at your next meeting.
- springboard off it into a discussion of how everyone's achievements generated that testimony.
- write a blog post for the public, sharing the testimony and that story of how it's a team effort.
- send it to your boss or your board of directors.
- do all of the above and share it on social media.
For me, I imagine it's Christmas evening and there's still turkey, lots of turkey, left. There's turkey sandwiches, turkey meatloaf, turkey potpie, turkey casserole, send some home with your kids, freeze some for later...You might prefer to imagine it's the feasts of El Eid or Chanukah. Afterwards, after the sumptuous meal shared with your family and friends...there is still more to share.
The important point? You have a feast of achievements to enjoy and share. It's your choice how you do that. After that, just enjoy the results.
Disclaimer: Metaphors tend towards food when I'm really hungry. I'm really hungry right now.