The content featured within the app is pulled from ABC News properties, like "Good Morning America," "World News with Diane Sawyer," "20/20," "This Week," "Nightline" and others. Users can also tap a "browse" button to filter content by top stories, most popular, video only, U.S., International, and several other categories. An "archives" section includes articles, photos and videos from "this day in history" (although it actually goes back a couple of days) and there, iPad visitors have access to exclusive content not found on the ABC News website itself. via www.readwriteweb.com
This is cool. This is a cool ap from a company you normally don't, I don't, think of as cool, innovative, fun. (I thought ABC News was so yesterday. Sorry for that Mr. Gibson.
It would be even cooler if I had an IPad. (Donations are welcome.) Then I could experience how cool both, the ABC News Ipad ap and the IPad, separately and used together.
Oh wait. You can't use this ABC News ap without the Ipad.
There's the business model innovation. You have to buy the Ipad in order to use the free ap from ABC News that carries its content.
Actually, this is not a business model innovation. It's the same business model with iPods and iTunes. ABC News depends on Apple's products to reach, be introduced to, the early adoptors.
Only Apple makes makes money on this business model...directly and immediately. Maybe ABC News has a trickle-down revenue model with advertising revenues generated from some of the content shared using its ap and the kindness of former strangers, now its bff...Apple.
The question for you is....how do you do the same? How do you create a business model innovation where your product (and its revenues for you) create a gateway for others (non-competing) to reach your customers? And those others pay you for the right. And those others promote you to their audience.
I think the first step is to build a fanatical following of customers. That starts with your culture.
- Do you have a fanatical core of employees, evangelists for their work and its steps towards their purpose?
- Do they create customer evangelists? (Tip of the hat to Rev's Ben and Jackie at Church of the Customer.)
- Do you listen to their experiences to help them further in their journey with your purpose?
- Do you inspire your customer evangelists to worship and share their evangelism openly with their friends and family?
The third step is change.
- How well do you handle change?
- Can you lead change?
Can you allow others to lead it?
- Can you allow those around you to grow?
- Can you create a culture of learning which creates a culture of leaders which creates a culture of new solutions for new challenges?
There are thousands of books, millions of blog posts, on these topics. You can and should spend a lot of time learning from them.
But, it all comes back to you, your associates and your customers and whether you inspire any of them to be fanatical about you, each other, your common purpose, the meaning you create with and for each other.
If not, then just wait patiently for your afternoon newspaper and listen to your 8-track in the meantime.