Step One: Be a WOW.
That’s right. Be a WOW yourself. Wow people with what you accomplish. That’s leading by example. You can be the most junior employee on your first day and you can do this. Just WOW those around you with your focus, your effort, your commitment to being the best. Be the best. Be a Wow. Give your colleagues, neighbors, family and friends something impressive, inspiring to talk about.
Step Two: Help Others Be a WOW
Taking step one earns you this right. You set the example, see? Being a Wow yourself is the first step to help others be a wow. You show them what is possible. Then help them start their journey. First off, don’t quit being a wow. Then find tools and resources to help them be a wow.
Be supportive, be helpful. Be encouraging.
If you are a leader or manager, then gather the tools and resources to help those in your organization be a wow.
Be a bulldozer, smashing obstacles that interfere.
Find the budgets. Tell the stories of your WOWs so that those budgets are directed towards helping develop more WOWs or helping your current WOWs wow more people.
No budget? No problem. Ever heard of the internet, google? Go out there and find the free resources that wait for you. They are everywhere and surrounded by people who want to help.
I searched for ‘Wow Customer Service Stories’ stories. Guess how many results came back in .90 seconds? 20.5 million. I bet a mere 1% of these stories - 330,000 - describe ways and steps, strategies and plans, you can share to help inspire others in customer service to Be a WOW. Wait. AND...they will require no budget meetings, no powerpoint presentations or turf battles. You share it, you ask if they want to do it, you ask how can we do it. You do it. You help each of them Be a WOW in the process.
Then you WOW your customers.
Now you have proof of concept. Your proof are all the stories from you, your colleagues and your customers.
Step Three: Let Your Customers Share Your WOW.
This is easy. You have earned their respect, their trust. Your WOWs have inspired them. They will tell your story for you, in their words, in the right context and setting.
That’s Word-of-Mouth. Well, it’s word-of-mouth that matters. It is the words from the mouths that matter: your customers, internal and external, employees and customers.
Step Four: Join Their Conversations. Join means as equal participant. That means you listen, you recognize, you thank, you learn.
Step Five: Stir and Repeat.