I was out in the yard this week. And I started laughing. For some companies the reality of talking with their customers (or employees...) is as real as Doctor Doolittle talking to animals. I began to hum that little ditty If I could talk to the animals. And I came in and translated the song.
If we could talk to the customers, just imagine it
Chatting to a guy in michiGAN
Imagine talking to a buyer, chatting to a VP
What a neat achievement that would be.
If we could talk to the customers, learn their challenges
Maybe get a QNA degree.
We'd study businesses and partners, what they’re needs really are,
Alligator, guinea pig, and flea.
We would converse like people now, hear each other,
And we would never, ever need to curse again,
If people asked us, can you listen to what I have to say,
We'd say, "We do it every day?"
If we could talk to the customers, learn all their problems
Think of all the things we could discuss
If we could walk with our customers, talk with our customers,
Stop ‘n learn to hear our customers,
And they would want to come and tal-l-l-k to us.
(Ok. So, it helped pass the time working in the yard. I'm watching the NBA tonight.Take it easy. The principle still applies.... :)
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