Dan Schawbel: Read Him

I read a lot. Honestly, I always have. And now with digital media, I read a lot more.

The more I read the less I find authors and content that really wows me. There's some very good writers. And they write some very good posts,  far better than mine.

But, it's increasingly rare that I give a blanket endorsement for a blog or blogger. 1% or less of the blogs get the blanket endorsement.

Dan Schawbel's blog, Personal Branding, is the most recent one. I interviewed him earlier this year on my BlogTalk Radio show.  You can listen at this link. I found him great, motivated, sharp, passionate about...Personal Branding. He's also very successful at it.

But it wasn't until I saw his blog that I saw he's the real deal. He's a resource you should use every day. You should start with his blog. I read it this morning and ...every post was one a I bookmarked to revisit again this weekend. And much of it was about...others's success building their personal brands.

That phrase building their personal brands makes me squeamish. So does personal brand.  It's so...vague, squishy. Why should I care about someone's personal brand?

Dan showed me we all should care about ours, theirs, yours.

He shows you the cash. ( I know we're all about passion, missions and following our dreams. As we should be. But our success with these is measured by the willingness of others to share our dreams. We communicate the value of others' dreams with the vote from our wallets and then our time sharing that same dream with others.) 

And by cash I mean the resources that allow us to communicate, connect,  sustain and expand our dreams with those of others. He and his guests describe the success of building personal brands in terms of quantifiable, measurable, meaningful metrics. These are metrics like clients, money left on the table, contracts, new business, new jobs, new partnerships, new opportunities, new markets...tangible metrics. He shows you the money from building personal brands, your personal brands. He shows you how to increase it. He does this by showing how to add value to your personal brand and communicate it in ways that are meaningful to others, with tools that are easy to use (and mostly free).

Dan Schawbel's blog, Personal Branding. Read it.

Comments

[Dan Schawbel]

Zane, I just saw this. I really appreciate your words.

:)