BP is doesn't need a multi-million dollar ad campaign, according to Kennon. "I keep saying, they can save themselves $50 million just by doing the right thing. If they did that, we would be, by far, their best promo. We would send their praises to high heaven if they did the right thing," he said. via videocafe.crooksandliars.com
Kennon is Tom Kennon, Mayor of Orange Beach, AL.
Generating word-of-mouth is always so simple: Do the right thing.
Do the right thing and you won't need a $50 million ad campaign for your customers (or victims) to send your praises to high heaven.
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