Dan Hill, founder and President of Sensory Logic and author of About Face: The Secrets of Emotionally Effective Advertising joined our show recently. You can listen to our conversation here.
About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why.
We talked about the research, examples and solutions his book included. And we touched on some of the trends and issues in the advertising industry.
Dan's a leader of his company and a leader in the advertising industry. So, it made sense to ask him what was on his reading list.
I asked him.
You're a leader. Leaders are readers. Jim Rohn says that. I just quote him. What are you reading these days?
And he answered:
I am reading a book on evolutionary psychology, mating and romance.
I’m reading constantly a book on the brain.
I’m reading native american novelists.
I jump around a lot.
A book just arrived about sports and statistics. That’s a project we’re working on. Matheletics just showed up for me.
**********
That reading list, that behavior, is common among leaders. They jump around a lot. The books on their reading list reflect a diverse set of interests and curious minds, minds always seeking to learn and learn from other experts in other areas outside their area of expertise.
That is how you create a culture of learning as Gary Harpst talked about in an earlier show. That culture of learning is critical if you want to continually learn new tools and resources and skills and master more talents. That is how you discover new solutions for the new challenges that your growth will bring.
That is also how you develop a culture of leaders. Learners are leaders. Reading is one way you learn. Reading what leaders read is one way you accelerate that learning, accelerate that leading for yourself and your company.
Comments