Happiness and Why Your Business Could Use More of It

Once your basic needs are met, the correlation between money and happiness or satisfaction is relatively low.

So our behavior patterns are often misaligned with being happy in the long run.

Fortunately, or perhaps unfortunately for those who wish they could just buy the Happiness app and be done with it, we do know what correlates with happiness in the longer run – meaning, a sense of purpose, a sense of connectedness.via blog.web2expo.com

I like this article a lot. ( I think you will, too. Click on the link and read it) 

I liked its discussion about happiness and meaning. Period. Business context, personal context, social media or not, I liked the points shared.

But what really stuck out for me in a business/social media context was this:

...we do know what correlates with happiness in the longer run – meaning, a sense of purpose, a sense of connectedness.

I think about how this correlates with key metrics of business like... customer retention, conversion rates, and customer churn and employee engagement, which in turn tranlsate into higher profits, faster revenue growth, higher conversion rates, higher EBITDA, higher shareholder value....

And, how the nature of sustainable engagement with your key stakeholders all comes down to happiness.

Do you, do we, create a culture, a social network, an opportunity, where happiness can be found, created, expanded, shared, made-our-own? If you do then you have a sustainable community of ...customers, prospects, employees, families, communities, friends.

It's happiness as defined by the members. That's the connectedness. It's the conversations you allow around the happiness they experience, create, share, turn back and experience/create/share again and again.

Serve their happiness. And don't worry; be happy. If you do, if you serve their happiness you will be too busy serving, being happy, and that will leave you no time to worry.