Dr. Seidman is also CEO & co-founder of Cerebyte, which gives organizations the ability and the confidence to dramatically improve their performance. Their pioneering technology, based on the latest science of how we think and learn, enables them to quickly capture top performers' "secret sauce" and raise the performance of everyone else to that same high level. Their solution has been adopted by companies such as Intel, Jack in the Box, American Family Insurance, Nike to name a few.
And he is the co-author of Strategy to Action in 10 Days: Creating High Performance Organizations.
From his website:
Strategy to Action provides a groundbreaking approach that quickly infuses any organization with the skills, attitudes, behaviors and culture vital to extraordinary performance. This practical, step-by-step approach guides readers to create a highly predicable, scalable and engaging environment that will have everyone in the organization performing like a superstar.
After reading it, understanding his principles and his methodology and as important the science behind it...I would have to agree:
This practical, step-by-step approach guides readers to create a highly predicable, scalable and engaging environment that will have everyone in the organization performing like a superstar.
- You can listen to our conversation here.
- You can read:
We’re at the imagination moment of our show. Let’s imagine for a moment that President Obama is calling you right now. Line two. And he leaves a message.
Bill, he says. Our economy shows a lingering malaise. The whole country needs to see our economy deliver some high performance results. Right now. What can we do to put Strategy to Action in 10 Days and create a High Performing economy again?
Would you come up to the White House and meet with myself and Joe Biden and share with us three things we can do?
What would you tell him?
Ok. Well, I’m flattered that he called me.
And there are certainly some challenging political times right now.
The first thing I would say is, really out of the neuroscience again this whole notion of purpose. I believe in many ways our country has lost its sense of confidence. There have been a series of conditions that have been pretty tough to deal with. He really needs to focus on and talk about, and be committed to a rather articulate notion of greatness. And almost create, what one of my colleagues calls, a culture of greatness.
And he needs to then back that with investment. And this is going to come back to Pink. Purpose is a greatness. Mastery is getting great at it.
And in that sense he really needs to ignore a lot of the naysayers. We need to invest in education, Pell Grants; things are critical. We need to invest in our infrastructure.
I’ve traveled throughout the world and in Asia. Anyone who thinks our infrastructure is competitive hasn’t experienced what they’ve got going.
Um, we really have to fix our healthcare. Healthcare reform didn’t go nearly far enough. I’ve had the misfortune to have several healthcare incidents in different parts of the world. I’ve gotta say they were way better than what you could get in the US.
We really need to have that vision of greatness. It’s almost Kennedy-esque. We’re going to be on the moon at a certain time regardless of the competition and his motivation for doing that. That was the sense of purpose and there was real strong investment.
And finally he needs to do this with great intensity. One of the things that starts to come out with the research is what happens if you put a negative person with a positive person? Who kinda wins that debate? And it’s the same sense of who you sit down with.
And you made a comment well you walk away from it. Well in this case we can’t walk away from it.
What emerges is the people who are more focused, more tangible, more concrete, more energized by it, tend to ultimately dominate the debate. They tend to cause the positive release of neuro-chemicals in others.
I would say to him that:
"You really have to focus on the greatness of the country. You cannot be defeated by the cost-reduction stuff. You have to find a way to pay for it. And that probably means raising taxes for investing in our future."
In the past, by the way, when we had a call to greatness we had no problem paying for it. We’re very ok.
You’ve gotta be really intense and focus on it and not take no for an answer.
And those are the three things I’d say.
And by the way, those will then ripple into the economy because the executives will sense their uncertainty will go away. they in turn will start to function that way and they’ll start to spend cash on these same kinds of things where they’ll have purpose and invest in mastery and they’ll use our model, I hope. And really boost their companies and organizations beyond imagination.
Excellent. Thank you.
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