Call Your Newest Brand Evangelist The Night Before

Well-begun is half done - Aristotle, thought to be a good student of a tough teacher back in their day, said this. I think he was on to something for life and employee recognition.

Call your new brand evangelist the night before their first day. Welcome them. Share why you’re anticipating greatness from them and for them. Be specific. Share with them how your team/company/department will grow from their strengths and how you can help them realize another goal or two, maybe three. You made those points clear during their interview, right?

This simple step, rarely taken (guilty!), sets the correct expectations at the right time: before they arrive. On the other end of this conversation, your new hire is thinking...

Wow, they recognize my strengths. They’re expecting me tomorrow. This is going to be a good situation.

Expectations are set for recognition, appreciation and accountability. They’re already engaged.

Making this call communicates the recognition from everyone who waits to welcome them tomorrow.

Making this call signals they are already part of your conversations and connections and collaborations.

Making this call sets the expectation for accountability with and for everyone.

Mind open, heart open. Anxiety down. Anticipation up. Engagement rising.

Well-begun is half done. Thank you, Aristotle.

Call them before their first day.