Recognize Your Brand Evangelists on The Night Shift

Recognize the unsung, unseen, unheard heroes of the “night shift.”

The night shift is any shift, any team, any area of your company who toils in ignominy. Unrecognized. Unheralded. They are the unmentionables. And yet, without their achievements the company would cease.

Feels good.

Who likes to be left out or unrecognized? And, who likes being part of a group where that happens? Right?

But there’s more than a group-hug, feel-good, benefit to recognizing everyone. When you create a plan that allows everyone’s successes to be recognized then you create the mass mobilization of employee attention on the topic.

What does that mean? Mass mobilization of employee attention on the topic. Well, it means momentum. It means a quickened pace. It means creating a culture of learning as Gary Harpst, author of Six Disciplines for Excellence: Building Small Businesses that Learn, Lead and Last, discussed. That, Gary notes, is the source for creating a culture of leaders. ( I interviewed Gary recently. You can listen here. )

You can’t have mass mobilization of employee attention, a culture of recognition, a culture of learning and leaders, where you ignore a team, a division, a group...an entire shift.

Recognize the night-shift. Start a mass mobilization recognizing the efforts and successes of everyone!

Hat tip to Eric Anderson, a former boss and mentor.