That might be a new trending buzzword. I saw it somewhere, a seminar announcement about how to inspire it in your employees.
The cool thing about this trending buzzword is that it may signal that companies are finally starting to understand the power of employees as brand ambassadors, that the brand starts with your employees, that 50% of employees talk about their company on social media, that an employee's passion translates into customer passion. Or doesn't.
There's a lot of hand-wringing, teeth-gnashing, about the fickle customer, how unloyal we are. Yet, I've not seen anyone connect fickle customers with disengaged employees. Heads or tails, employee disengagement or fickle customers, it's still a rusty penny. It's losing its buying power every day as more companies understand their employees are their brand. If you want to have an active brand, one a customer wants to connect with and risk their reputation touting to their friends then you want to have employees active and engaged, passionate and inspired to deliver that brand, connect and inspire those customers.
Employee activism. I think I like that term until it's bludgeoned to death with surveys and dashboards and consultants who kill it with their meetings and spreadsheets and powerpoints.
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