I'd bet on the organic farmer who listens to his customer

If Dante Hesse's hunch is on the money, the people he sells his organic milk to will also become the people who fund his growth. Reuters

He first invested his most precious resources. His time, his attention, his heart and his two ears. His purpose? Find their way to make their life better.

Customers told him what they wanted. They did this in...low-key, one-on-one conversations, with him.

And they told him how important their desires were by how much they were willing to pay.

As a result, they willingly pay a 100% premium for his whole, organic, milk. $4.00 a quart. That's double the national average.

Now, he looks to deepen that relationship. That one-on-one conversation has escalated into a serious attempt to raise $850,000 - in as little as $1,000 increments - directly from the dairy-loving consumers who buy his milk by the quart.

I'd bet on the organic farmer who listens to his customers, whose customers willingly pay a premium for his product. Who would you bet on?