There's Guy Kawasaki's approach:
Get as many followers as you can. I recently explained what I do to get
more followers. Ignore people who tell you that it's the quality of
your followers not the quantity. They're trying to make friends, not
use Twitter as a tool. And, truth be told, there are only two kinds of
Twitter users: those that want more followers and those that lie. You
can follow me here.
And there's the approach for mere mortals:
Twitter is a conversation, not an arms race; despite what Ashton
Kutcher might think the first one to a million (or even a billion)
followers doesn't "win." Also, a large following of people who are only
there to get more followers is not the kind of "engaged" audience that
most of us small business owners want. - Rich Brooks (fellow mere mortal) in his post
Why Guy Kawasaki is Wrong. A. Both approaches are right. Despite Rich's title, Guy's not wrong and Rich says so in his post. Guy's approach is right for Guy, for his purpose, for his business...for Guy's audience or tribe. That's why Guy's successful. May not like him, may love him, may love his work... But Guy's approach is honest, straight forward, consistent, transparent. That's why it works.
B. Rich Brooks is also right. And his approach works for Rich, his business, his purpose, his audience or tribe. May not like him, may love him, may love his work... But Rich's approach
is honest, straight forward, consistent, transparent. That's why it
works.
Their success is based on the common thread they share with their use of Twitter: honest, straight forward, consistent, transparent. That's the common thread that works in all social media.
And a little bit of daring, provocation, in their copy. If you're going
to say something on social media...say something worth reading.
You can follow these guys on Twitter:
Rich BrooksGuy KawasakiHere's something worth reading: Nuggets in 6.
- Nuggets will hit their free throws
- AC won't throw the ball away
- Lamar Odom won't show up for the next game either.
