Whose definition of your product is the most important?
From Tom Fishburne
This is the last in a series of cartoons Tom generously allowed my to share on this site. Here are links to the others:
And Tom shared his thoughts on branding, innovation, agencies, clients, word-of-mouth on my BlogTalk Radio show.
Tom's one of the people you can learn a lot from: smarts, listening skills, integrity, great thoughts on branding and innovation. Check him out.
From Tom Fishburne, author of This One Time at Brand Camp.
Tom shares his thoughts about branding, innovation, agencies, and some...of those times at brand camp during our conversation on BlogTalk Radio.
From Tom Fishburne. You can listen, streaming-mode, to our conversation on BlogTalk Radio at the link in the upper right corner of this blog until October 1. Or use this link after that date.
Tom Fishburne, author of This One Time At Brand Camp, will share his insights on branding, marketing, agencies, innovation, clients, customers, employees, great brands, what happens when good clients/agencies go bad (no that's just in there for fun) and what happens at Brand Camp.
Tom shares a tremendous amount of wisdom and insight on the process of marketing and branding and how it all works, or doesn't, in creating a brand, a customer, a marketing plan, word-of-mouth...through the use of humor and cartoons. He started sharing his cartoons with friends and colleagues. Before he knew it, he had 10,000 people subscribing to his weekly newsletter.
Join us at 9:30 AM Central, today, Wednesday, September 17 at www.blogtalkradio.com/zane-safrit.
Tom's already done a series of interviews about his career, his passion, his book and his cartoons. You can read them at the links below:
* Fresh Peel | Aug. 25
* Church of the Customer | Aug. 26
* Dan Roam | Aug. 28
John Moore from Brand Autopsy generously shared these links and notes from his conversation with Tom.
Disclaimer: Tom's gladly and quickly agreed to license his cartoons for use here on my blog. I've chosen his cartoons on Innovation. They appear each Thursday when I discuss Innovation. You can see the first 3 here , here and here.
From Tom Fishburne.
He's talking with me Wednesday, September 17 at 9:30 AM, Central, on BlogTalk Radio. You can listen live or streaming, later, at www.blogtalkradio.com/zane-safrit.
From Tom Fishburne:
Tom's talking with me on BlogTalk Radio about his cartoons, innovation, his book titled: This One Time at BrandCamp. Our conversation is on September 17 at 9:30 AM, Central. You can listen here: www.blogtalkradio.com/zane-safrit.
Tom Fishburne creates some funny, funny, painfully funny, yeah-I've-been-there-too funny, cartoons about business. Each Thursday, I'm going to share one of his cartoons about innovation.
Jackie Huba: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
a bigger challenge than I predicted. It’s not what to say that challenged me. It’s what NOT to say. I start reading and within 3-4 paragraphs, I’m nodding my head and saying Yes, yes, exactly. Bam. Bam, baby. Yeah, come on. Can I get a witness. Then I want to share verbatim Jackie’s translation of Gaga’s strategy. Here’s why. It’s a strategy with 7 steps that any, ANY, business can execute under its own terms and under its own budget no matter how small or large. Granted, I enjoy reading this strategy as it’s applied to Gaga. And Jackie's a good writer. But, what's really inspiring is understanding how even a car wash could apply this strategy with these 7 steps and find success. You could build a global empire selling gardening mulch if you followed these 7 steps. And you could lower your advertising and marketing budgets, to boot.
Kevin Allen: The Case of the Missing Cutlery: A Leadership Course for the Rising Star
Yes! Finally a leadership book and author who bring empathy, caring and listening to the front of the leadership room instead of insisting it sit in the back, laughed at or ignored with no champion and certainly no budget to help spotlight its role in creating engaged leaders.
He had me as a reader and fan on the first page of his introduction. Here’s what he wrote:
Years later, when I was made Executive Vice President at McCann Erickson Worldwide ... I came to realize that the gift of human empathy, which had guided me through those early days at Marriott, would allow me to steer literally thousands of people to row in the direction of McCann Erickson’s future.
I’ve learned things the hard way, through trial and error, mostly error. Through it all, I came to realize people follow you because of who you are; because you have come to understand the deep desires and hopes of your people; and because, by connecting with them, you have created a culture and a common cause they believe in.
Chuck Blakeman: Why Employees Are Always a Bad Idea
I love this book. It's true that I say this about every book I review here. And why shouldn't I? Why waste time reviewing a book I don't love.
That being said...Why Employees Are Always a Bad Idea: (and other business diseases of the industrial age) is one of my favorite business books for a long time.
It starts with the title. It's eye-catching, provocative, right? Mentally, it's a head-slap, positing a theorem inside your head then pounding it home with AlwayandBad to let you know you're not getting away; you're going to have your mind changed. Right now.
As I kept looking at the title, tilting my head like a dog - one side to the other - I began to smile. I read a kindred spirit. Here's a rebel, a true disruptor, someone who's willing speak up, take a stand; I like that. I might not agree with what I'm about to read, but his title made me smile without being cloying or clever so I knew I was in for a good ride.
Stephen Lynch: Business Execution for RESULTS: A practical guide for leaders of small to mid-sized firms
I'm an avid reader, always have been. I've read a lot of business books and I’ve led a small business. I recommend you read Business Execution for Results: A Practical Guide for Leaders of Small to Mid-Sized Firms. It is a very, very good book, among the best, most usable business books I’ve read.
As a writer, he does things that make the reading very pleasant, very inspiring, very engaging. Very good.
He offers personal stories, anecdotes, little clips. They’re genuine, sincere, well-organized to capture your attention, engage you in the story that illustrates the next lesson. I found myself thinking...I can relate...I am relating....I see, feel, remember this personally. And Stephen’s writing is very crisp, very concise in taking you from these stories to the principle with each chapter...and as important to the steps you’re going to take to generate the results you want to see. No hitch in the reading flow. VERY nice.
Kerry Patterson: Crucial Conversations: Tools for Talking When Stakes are High
I came with low expectations. I was severely disappointed. It's a great book. This is a well-written, timely, book with tips and reminders and steps to take with each page you read. Real-world examples, real-world steps, to create real, meaningful conversations when the stakes are high. (*****)
Gregg Fraley: Jack's Notebook: A business novel about creative problem solving
I read this book completel, too. That should say enough. Even more, I plan to read it again this month. It's a great story whose purpose is to share useful, practical, tips and steps you can take to more effectively and more creatively solve challenges. (*****)
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